“Truth in advertising” — the first full-page brand campaign runs — Ivory Soap, 1882 • “The man in the Hathaway shirt” turns a product into a character — David Ogilvy, 1951 • “Think Small” makes the underdog the icon — Volkswagen / DDB, 1959 • “We try harder” — a #2 brand weaponises its own ranking — Avis, 1962 • “A Diamond is Forever” invents a tradition from nothing — De Beers / N.W. Ayer, 1947 • “Positioning” — the battle is won inside the mind, not the market — Al Ries & Jack Trout, 1969 • “Just Do It” compresses a worldview into three words — Nike / Wieden+Kennedy, 1988 • “Got Milk?” proves absence sells harder than abundance — California Milk Board, 1993 • “Think Different” reframes a comeback as a creed — Apple / TBWA\Chiat\Day, 1997 • The first banner ad — “Have you ever clicked here?” — 44% did — AT&T / HotWired, 1994 • Google AdWords turns intent into the most valuable inventory on earth — Google, 2000 • “The Hire” — branded films before anyone called it content — BMW, 2001 • Inbound: “stop interrupting, start attracting” — HubSpot, 2006 • “Dumb Ways to Die” proves the rule: make the safe thing shareable — Metro Trains, 2012 • “Real Beauty Sketches” — the most-watched ad in history at the time — Dove, 2013 • “Smell Like a Man, Man” reboots a dying brand in 60 seconds — Old Spice, 2010 • Zero-click search: the answer arrives before the visit — Google SGE → AI Overviews, 2024 • The query becomes a conversation — search is now generated, not listed — ChatGPT, Perplexity, Gemini, 2025 • “Truth in advertising” — the first full-page brand campaign runs — Ivory Soap, 1882 • “The man in the Hathaway shirt” turns a product into a character — David Ogilvy, 1951 • “Think Small” makes the underdog the icon — Volkswagen / DDB, 1959 • “We try harder” — a #2 brand weaponises its own ranking — Avis, 1962 • “A Diamond is Forever” invents a tradition from nothing — De Beers / N.W. Ayer, 1947 • “Positioning” — the battle is won inside the mind, not the market — Al Ries & Jack Trout, 1969 • “Just Do It” compresses a worldview into three words — Nike / Wieden+Kennedy, 1988 • “Got Milk?” proves absence sells harder than abundance — California Milk Board, 1993 • “Think Different” reframes a comeback as a creed — Apple / TBWA\Chiat\Day, 1997 • The first banner ad — “Have you ever clicked here?” — 44% did — AT&T / HotWired, 1994 • Google AdWords turns intent into the most valuable inventory on earth — Google, 2000 • “The Hire” — branded films before anyone called it content — BMW, 2001 • Inbound: “stop interrupting, start attracting” — HubSpot, 2006 • “Dumb Ways to Die” proves the rule: make the safe thing shareable — Metro Trains, 2012 • “Real Beauty Sketches” — the most-watched ad in history at the time — Dove, 2013 • “Smell Like a Man, Man” reboots a dying brand in 60 seconds — Old Spice, 2010 • Zero-click search: the answer arrives before the visit — Google SGE → AI Overviews, 2024 • The query becomes a conversation — search is now generated, not listed — ChatGPT, Perplexity, Gemini, 2025 • “Truth in advertising” — the first full-page brand campaign runs — Ivory Soap, 1882 • “The man in the Hathaway shirt” turns a product into a character — David Ogilvy, 1951 • “Think Small” makes the underdog the icon — Volkswagen / DDB, 1959 • “We try harder” — a #2 brand weaponises its own ranking — Avis, 1962 • “A Diamond is Forever” invents a tradition from nothing — De Beers / N.W. Ayer, 1947 • “Positioning” — the battle is won inside the mind, not the market — Al Ries & Jack Trout, 1969 • “Just Do It” compresses a worldview into three words — Nike / Wieden+Kennedy, 1988 • “Got Milk?” proves absence sells harder than abundance — California Milk Board, 1993 • “Think Different” reframes a comeback as a creed — Apple / TBWA\Chiat\Day, 1997 • The first banner ad — “Have you ever clicked here?” — 44% did — AT&T / HotWired, 1994 • Google AdWords turns intent into the most valuable inventory on earth — Google, 2000 • “The Hire” — branded films before anyone called it content — BMW, 2001 • Inbound: “stop interrupting, start attracting” — HubSpot, 2006 • “Dumb Ways to Die” proves the rule: make the safe thing shareable — Metro Trains, 2012 • “Real Beauty Sketches” — the most-watched ad in history at the time — Dove, 2013 • “Smell Like a Man, Man” reboots a dying brand in 60 seconds — Old Spice, 2010 • Zero-click search: the answer arrives before the visit — Google SGE → AI Overviews, 2024 • The query becomes a conversation — search is now generated, not listed — ChatGPT, Perplexity, Gemini, 2025 • “Truth in advertising” — the first full-page brand campaign runs — Ivory Soap, 1882 • “The man in the Hathaway shirt” turns a product into a character — David Ogilvy, 1951 • “Think Small” makes the underdog the icon — Volkswagen / DDB, 1959 • “We try harder” — a #2 brand weaponises its own ranking — Avis, 1962 • “A Diamond is Forever” invents a tradition from nothing — De Beers / N.W. Ayer, 1947 • “Positioning” — the battle is won inside the mind, not the market — Al Ries & Jack Trout, 1969 • “Just Do It” compresses a worldview into three words — Nike / Wieden+Kennedy, 1988 • “Got Milk?” proves absence sells harder than abundance — California Milk Board, 1993 • “Think Different” reframes a comeback as a creed — Apple / TBWA\Chiat\Day, 1997 • The first banner ad — “Have you ever clicked here?” — 44% did — AT&T / HotWired, 1994 • Google AdWords turns intent into the most valuable inventory on earth — Google, 2000 • “The Hire” — branded films before anyone called it content — BMW, 2001 • Inbound: “stop interrupting, start attracting” — HubSpot, 2006 • “Dumb Ways to Die” proves the rule: make the safe thing shareable — Metro Trains, 2012 • “Real Beauty Sketches” — the most-watched ad in history at the time — Dove, 2013 • “Smell Like a Man, Man” reboots a dying brand in 60 seconds — Old Spice, 2010 • Zero-click search: the answer arrives before the visit — Google SGE → AI Overviews, 2024 • The query becomes a conversation — search is now generated, not listed — ChatGPT, Perplexity, Gemini, 2025 •
“Truth in advertising” — the first full-page brand campaign runs — Ivory Soap, 1882 • “The man in the Hathaway shirt” turns a product into a character — David Ogilvy, 1951 • “Think Small” makes the underdog the icon — Volkswagen / DDB, 1959 • “We try harder” — a #2 brand weaponises its own ranking — Avis, 1962 • “A Diamond is Forever” invents a tradition from nothing — De Beers / N.W. Ayer, 1947 • “Positioning” — the battle is won inside the mind, not the market — Al Ries & Jack Trout, 1969 • “Just Do It” compresses a worldview into three words — Nike / Wieden+Kennedy, 1988 • “Got Milk?” proves absence sells harder than abundance — California Milk Board, 1993 • “Think Different” reframes a comeback as a creed — Apple / TBWA\Chiat\Day, 1997 • The first banner ad — “Have you ever clicked here?” — 44% did — AT&T / HotWired, 1994 • Google AdWords turns intent into the most valuable inventory on earth — Google, 2000 • “The Hire” — branded films before anyone called it content — BMW, 2001 • Inbound: “stop interrupting, start attracting” — HubSpot, 2006 • “Dumb Ways to Die” proves the rule: make the safe thing shareable — Metro Trains, 2012 • “Real Beauty Sketches” — the most-watched ad in history at the time — Dove, 2013 • “Smell Like a Man, Man” reboots a dying brand in 60 seconds — Old Spice, 2010 • Zero-click search: the answer arrives before the visit — Google SGE → AI Overviews, 2024 • The query becomes a conversation — search is now generated, not listed — ChatGPT, Perplexity, Gemini, 2025 • “Truth in advertising” — the first full-page brand campaign runs — Ivory Soap, 1882 • “The man in the Hathaway shirt” turns a product into a character — David Ogilvy, 1951 • “Think Small” makes the underdog the icon — Volkswagen / DDB, 1959 • “We try harder” — a #2 brand weaponises its own ranking — Avis, 1962 • “A Diamond is Forever” invents a tradition from nothing — De Beers / N.W. Ayer, 1947 • “Positioning” — the battle is won inside the mind, not the market — Al Ries & Jack Trout, 1969 • “Just Do It” compresses a worldview into three words — Nike / Wieden+Kennedy, 1988 • “Got Milk?” proves absence sells harder than abundance — California Milk Board, 1993 • “Think Different” reframes a comeback as a creed — Apple / TBWA\Chiat\Day, 1997 • The first banner ad — “Have you ever clicked here?” — 44% did — AT&T / HotWired, 1994 • Google AdWords turns intent into the most valuable inventory on earth — Google, 2000 • “The Hire” — branded films before anyone called it content — BMW, 2001 • Inbound: “stop interrupting, start attracting” — HubSpot, 2006 • “Dumb Ways to Die” proves the rule: make the safe thing shareable — Metro Trains, 2012 • “Real Beauty Sketches” — the most-watched ad in history at the time — Dove, 2013 • “Smell Like a Man, Man” reboots a dying brand in 60 seconds — Old Spice, 2010 • Zero-click search: the answer arrives before the visit — Google SGE → AI Overviews, 2024 • The query becomes a conversation — search is now generated, not listed — ChatGPT, Perplexity, Gemini, 2025 • “Truth in advertising” — the first full-page brand campaign runs — Ivory Soap, 1882 • “The man in the Hathaway shirt” turns a product into a character — David Ogilvy, 1951 • “Think Small” makes the underdog the icon — Volkswagen / DDB, 1959 • “We try harder” — a #2 brand weaponises its own ranking — Avis, 1962 • “A Diamond is Forever” invents a tradition from nothing — De Beers / N.W. Ayer, 1947 • “Positioning” — the battle is won inside the mind, not the market — Al Ries & Jack Trout, 1969 • “Just Do It” compresses a worldview into three words — Nike / Wieden+Kennedy, 1988 • “Got Milk?” proves absence sells harder than abundance — California Milk Board, 1993 • “Think Different” reframes a comeback as a creed — Apple / TBWA\Chiat\Day, 1997 • The first banner ad — “Have you ever clicked here?” — 44% did — AT&T / HotWired, 1994 • Google AdWords turns intent into the most valuable inventory on earth — Google, 2000 • “The Hire” — branded films before anyone called it content — BMW, 2001 • Inbound: “stop interrupting, start attracting” — HubSpot, 2006 • “Dumb Ways to Die” proves the rule: make the safe thing shareable — Metro Trains, 2012 • “Real Beauty Sketches” — the most-watched ad in history at the time — Dove, 2013 • “Smell Like a Man, Man” reboots a dying brand in 60 seconds — Old Spice, 2010 • Zero-click search: the answer arrives before the visit — Google SGE → AI Overviews, 2024 • The query becomes a conversation — search is now generated, not listed — ChatGPT, Perplexity, Gemini, 2025 • “Truth in advertising” — the first full-page brand campaign runs — Ivory Soap, 1882 • “The man in the Hathaway shirt” turns a product into a character — David Ogilvy, 1951 • “Think Small” makes the underdog the icon — Volkswagen / DDB, 1959 • “We try harder” — a #2 brand weaponises its own ranking — Avis, 1962 • “A Diamond is Forever” invents a tradition from nothing — De Beers / N.W. Ayer, 1947 • “Positioning” — the battle is won inside the mind, not the market — Al Ries & Jack Trout, 1969 • “Just Do It” compresses a worldview into three words — Nike / Wieden+Kennedy, 1988 • “Got Milk?” proves absence sells harder than abundance — California Milk Board, 1993 • “Think Different” reframes a comeback as a creed — Apple / TBWA\Chiat\Day, 1997 • The first banner ad — “Have you ever clicked here?” — 44% did — AT&T / HotWired, 1994 • Google AdWords turns intent into the most valuable inventory on earth — Google, 2000 • “The Hire” — branded films before anyone called it content — BMW, 2001 • Inbound: “stop interrupting, start attracting” — HubSpot, 2006 • “Dumb Ways to Die” proves the rule: make the safe thing shareable — Metro Trains, 2012 • “Real Beauty Sketches” — the most-watched ad in history at the time — Dove, 2013 • “Smell Like a Man, Man” reboots a dying brand in 60 seconds — Old Spice, 2010 • Zero-click search: the answer arrives before the visit — Google SGE → AI Overviews, 2024 • The query becomes a conversation — search is now generated, not listed — ChatGPT, Perplexity, Gemini, 2025 •
“Truth in advertising” — the first full-page brand campaign runs — Ivory Soap, 1882 • “The man in the Hathaway shirt” turns a product into a character — David Ogilvy, 1951 • “Think Small” makes the underdog the icon — Volkswagen / DDB, 1959 • “We try harder” — a #2 brand weaponises its own ranking — Avis, 1962 • “A Diamond is Forever” invents a tradition from nothing — De Beers / N.W. Ayer, 1947 • “Positioning” — the battle is won inside the mind, not the market — Al Ries & Jack Trout, 1969 • “Just Do It” compresses a worldview into three words — Nike / Wieden+Kennedy, 1988 • “Got Milk?” proves absence sells harder than abundance — California Milk Board, 1993 • “Think Different” reframes a comeback as a creed — Apple / TBWA\Chiat\Day, 1997 • The first banner ad — “Have you ever clicked here?” — 44% did — AT&T / HotWired, 1994 • Google AdWords turns intent into the most valuable inventory on earth — Google, 2000 • “The Hire” — branded films before anyone called it content — BMW, 2001 • Inbound: “stop interrupting, start attracting” — HubSpot, 2006 • “Dumb Ways to Die” proves the rule: make the safe thing shareable — Metro Trains, 2012 • “Real Beauty Sketches” — the most-watched ad in history at the time — Dove, 2013 • “Smell Like a Man, Man” reboots a dying brand in 60 seconds — Old Spice, 2010 • Zero-click search: the answer arrives before the visit — Google SGE → AI Overviews, 2024 • The query becomes a conversation — search is now generated, not listed — ChatGPT, Perplexity, Gemini, 2025 • “Truth in advertising” — the first full-page brand campaign runs — Ivory Soap, 1882 • “The man in the Hathaway shirt” turns a product into a character — David Ogilvy, 1951 • “Think Small” makes the underdog the icon — Volkswagen / DDB, 1959 • “We try harder” — a #2 brand weaponises its own ranking — Avis, 1962 • “A Diamond is Forever” invents a tradition from nothing — De Beers / N.W. Ayer, 1947 • “Positioning” — the battle is won inside the mind, not the market — Al Ries & Jack Trout, 1969 • “Just Do It” compresses a worldview into three words — Nike / Wieden+Kennedy, 1988 • “Got Milk?” proves absence sells harder than abundance — California Milk Board, 1993 • “Think Different” reframes a comeback as a creed — Apple / TBWA\Chiat\Day, 1997 • The first banner ad — “Have you ever clicked here?” — 44% did — AT&T / HotWired, 1994 • Google AdWords turns intent into the most valuable inventory on earth — Google, 2000 • “The Hire” — branded films before anyone called it content — BMW, 2001 • Inbound: “stop interrupting, start attracting” — HubSpot, 2006 • “Dumb Ways to Die” proves the rule: make the safe thing shareable — Metro Trains, 2012 • “Real Beauty Sketches” — the most-watched ad in history at the time — Dove, 2013 • “Smell Like a Man, Man” reboots a dying brand in 60 seconds — Old Spice, 2010 • Zero-click search: the answer arrives before the visit — Google SGE → AI Overviews, 2024 • The query becomes a conversation — search is now generated, not listed — ChatGPT, Perplexity, Gemini, 2025 • “Truth in advertising” — the first full-page brand campaign runs — Ivory Soap, 1882 • “The man in the Hathaway shirt” turns a product into a character — David Ogilvy, 1951 • “Think Small” makes the underdog the icon — Volkswagen / DDB, 1959 • “We try harder” — a #2 brand weaponises its own ranking — Avis, 1962 • “A Diamond is Forever” invents a tradition from nothing — De Beers / N.W. Ayer, 1947 • “Positioning” — the battle is won inside the mind, not the market — Al Ries & Jack Trout, 1969 • “Just Do It” compresses a worldview into three words — Nike / Wieden+Kennedy, 1988 • “Got Milk?” proves absence sells harder than abundance — California Milk Board, 1993 • “Think Different” reframes a comeback as a creed — Apple / TBWA\Chiat\Day, 1997 • The first banner ad — “Have you ever clicked here?” — 44% did — AT&T / HotWired, 1994 • Google AdWords turns intent into the most valuable inventory on earth — Google, 2000 • “The Hire” — branded films before anyone called it content — BMW, 2001 • Inbound: “stop interrupting, start attracting” — HubSpot, 2006 • “Dumb Ways to Die” proves the rule: make the safe thing shareable — Metro Trains, 2012 • “Real Beauty Sketches” — the most-watched ad in history at the time — Dove, 2013 • “Smell Like a Man, Man” reboots a dying brand in 60 seconds — Old Spice, 2010 • Zero-click search: the answer arrives before the visit — Google SGE → AI Overviews, 2024 • The query becomes a conversation — search is now generated, not listed — ChatGPT, Perplexity, Gemini, 2025 • “Truth in advertising” — the first full-page brand campaign runs — Ivory Soap, 1882 • “The man in the Hathaway shirt” turns a product into a character — David Ogilvy, 1951 • “Think Small” makes the underdog the icon — Volkswagen / DDB, 1959 • “We try harder” — a #2 brand weaponises its own ranking — Avis, 1962 • “A Diamond is Forever” invents a tradition from nothing — De Beers / N.W. Ayer, 1947 • “Positioning” — the battle is won inside the mind, not the market — Al Ries & Jack Trout, 1969 • “Just Do It” compresses a worldview into three words — Nike / Wieden+Kennedy, 1988 • “Got Milk?” proves absence sells harder than abundance — California Milk Board, 1993 • “Think Different” reframes a comeback as a creed — Apple / TBWA\Chiat\Day, 1997 • The first banner ad — “Have you ever clicked here?” — 44% did — AT&T / HotWired, 1994 • Google AdWords turns intent into the most valuable inventory on earth — Google, 2000 • “The Hire” — branded films before anyone called it content — BMW, 2001 • Inbound: “stop interrupting, start attracting” — HubSpot, 2006 • “Dumb Ways to Die” proves the rule: make the safe thing shareable — Metro Trains, 2012 • “Real Beauty Sketches” — the most-watched ad in history at the time — Dove, 2013 • “Smell Like a Man, Man” reboots a dying brand in 60 seconds — Old Spice, 2010 • Zero-click search: the answer arrives before the visit — Google SGE → AI Overviews, 2024 • The query becomes a conversation — search is now generated, not listed — ChatGPT, Perplexity, Gemini, 2025 •
“Truth in advertising” — the first full-page brand campaign runs — Ivory Soap, 1882 • “The man in the Hathaway shirt” turns a product into a character — David Ogilvy, 1951 • “Think Small” makes the underdog the icon — Volkswagen / DDB, 1959 • “We try harder” — a #2 brand weaponises its own ranking — Avis, 1962 • “A Diamond is Forever” invents a tradition from nothing — De Beers / N.W. Ayer, 1947 • “Positioning” — the battle is won inside the mind, not the market — Al Ries & Jack Trout, 1969 • “Just Do It” compresses a worldview into three words — Nike / Wieden+Kennedy, 1988 • “Got Milk?” proves absence sells harder than abundance — California Milk Board, 1993 • “Think Different” reframes a comeback as a creed — Apple / TBWA\Chiat\Day, 1997 • The first banner ad — “Have you ever clicked here?” — 44% did — AT&T / HotWired, 1994 • Google AdWords turns intent into the most valuable inventory on earth — Google, 2000 • “The Hire” — branded films before anyone called it content — BMW, 2001 • Inbound: “stop interrupting, start attracting” — HubSpot, 2006 • “Dumb Ways to Die” proves the rule: make the safe thing shareable — Metro Trains, 2012 • “Real Beauty Sketches” — the most-watched ad in history at the time — Dove, 2013 • “Smell Like a Man, Man” reboots a dying brand in 60 seconds — Old Spice, 2010 • Zero-click search: the answer arrives before the visit — Google SGE → AI Overviews, 2024 • The query becomes a conversation — search is now generated, not listed — ChatGPT, Perplexity, Gemini, 2025 • “Truth in advertising” — the first full-page brand campaign runs — Ivory Soap, 1882 • “The man in the Hathaway shirt” turns a product into a character — David Ogilvy, 1951 • “Think Small” makes the underdog the icon — Volkswagen / DDB, 1959 • “We try harder” — a #2 brand weaponises its own ranking — Avis, 1962 • “A Diamond is Forever” invents a tradition from nothing — De Beers / N.W. Ayer, 1947 • “Positioning” — the battle is won inside the mind, not the market — Al Ries & Jack Trout, 1969 • “Just Do It” compresses a worldview into three words — Nike / Wieden+Kennedy, 1988 • “Got Milk?” proves absence sells harder than abundance — California Milk Board, 1993 • “Think Different” reframes a comeback as a creed — Apple / TBWA\Chiat\Day, 1997 • The first banner ad — “Have you ever clicked here?” — 44% did — AT&T / HotWired, 1994 • Google AdWords turns intent into the most valuable inventory on earth — Google, 2000 • “The Hire” — branded films before anyone called it content — BMW, 2001 • Inbound: “stop interrupting, start attracting” — HubSpot, 2006 • “Dumb Ways to Die” proves the rule: make the safe thing shareable — Metro Trains, 2012 • “Real Beauty Sketches” — the most-watched ad in history at the time — Dove, 2013 • “Smell Like a Man, Man” reboots a dying brand in 60 seconds — Old Spice, 2010 • Zero-click search: the answer arrives before the visit — Google SGE → AI Overviews, 2024 • The query becomes a conversation — search is now generated, not listed — ChatGPT, Perplexity, Gemini, 2025 • “Truth in advertising” — the first full-page brand campaign runs — Ivory Soap, 1882 • “The man in the Hathaway shirt” turns a product into a character — David Ogilvy, 1951 • “Think Small” makes the underdog the icon — Volkswagen / DDB, 1959 • “We try harder” — a #2 brand weaponises its own ranking — Avis, 1962 • “A Diamond is Forever” invents a tradition from nothing — De Beers / N.W. Ayer, 1947 • “Positioning” — the battle is won inside the mind, not the market — Al Ries & Jack Trout, 1969 • “Just Do It” compresses a worldview into three words — Nike / Wieden+Kennedy, 1988 • “Got Milk?” proves absence sells harder than abundance — California Milk Board, 1993 • “Think Different” reframes a comeback as a creed — Apple / TBWA\Chiat\Day, 1997 • The first banner ad — “Have you ever clicked here?” — 44% did — AT&T / HotWired, 1994 • Google AdWords turns intent into the most valuable inventory on earth — Google, 2000 • “The Hire” — branded films before anyone called it content — BMW, 2001 • Inbound: “stop interrupting, start attracting” — HubSpot, 2006 • “Dumb Ways to Die” proves the rule: make the safe thing shareable — Metro Trains, 2012 • “Real Beauty Sketches” — the most-watched ad in history at the time — Dove, 2013 • “Smell Like a Man, Man” reboots a dying brand in 60 seconds — Old Spice, 2010 • Zero-click search: the answer arrives before the visit — Google SGE → AI Overviews, 2024 • The query becomes a conversation — search is now generated, not listed — ChatGPT, Perplexity, Gemini, 2025 • “Truth in advertising” — the first full-page brand campaign runs — Ivory Soap, 1882 • “The man in the Hathaway shirt” turns a product into a character — David Ogilvy, 1951 • “Think Small” makes the underdog the icon — Volkswagen / DDB, 1959 • “We try harder” — a #2 brand weaponises its own ranking — Avis, 1962 • “A Diamond is Forever” invents a tradition from nothing — De Beers / N.W. Ayer, 1947 • “Positioning” — the battle is won inside the mind, not the market — Al Ries & Jack Trout, 1969 • “Just Do It” compresses a worldview into three words — Nike / Wieden+Kennedy, 1988 • “Got Milk?” proves absence sells harder than abundance — California Milk Board, 1993 • “Think Different” reframes a comeback as a creed — Apple / TBWA\Chiat\Day, 1997 • The first banner ad — “Have you ever clicked here?” — 44% did — AT&T / HotWired, 1994 • Google AdWords turns intent into the most valuable inventory on earth — Google, 2000 • “The Hire” — branded films before anyone called it content — BMW, 2001 • Inbound: “stop interrupting, start attracting” — HubSpot, 2006 • “Dumb Ways to Die” proves the rule: make the safe thing shareable — Metro Trains, 2012 • “Real Beauty Sketches” — the most-watched ad in history at the time — Dove, 2013 • “Smell Like a Man, Man” reboots a dying brand in 60 seconds — Old Spice, 2010 • Zero-click search: the answer arrives before the visit — Google SGE → AI Overviews, 2024 • The query becomes a conversation — search is now generated, not listed — ChatGPT, Perplexity, Gemini, 2025 •