Buyer prompt mining
Real question language extracted from your funnel: calls, tickets, reviews, forums, and search suggestions. The corpus your category's prompts are built from.
Prompt Research
Keyword research told you what people type. Prompt research tells you what they ask.
Your buyers stopped typing three-word queries. They ask ChatGPT full questions, in context, with follow-ups, and every keyword tool you own is blind to all of it. Prompt research maps those conversations: the phrasings, the intent clusters, the prompts where competitors get named and you don't. Then it turns that map into a content and entity plan.
900M weekly ChatGPT users asking questions no keyword tool records
25% of traditional search volume gone by 2026, per Gartner. The queries moved, they didn't vanish
20-40 prompts in a tracking set: enough to cover the funnel, few enough to act on
Why it matters now
The tooling market minted a unicorn.
Almost nobody sells the craft.
Prompt intelligence platforms raised at billion-dollar valuations in the last year, which tells you where demand is heading. But a dashboard of 400 million prompts is not a strategy. The rare skill is editorial: choosing the 20 to 40 prompts that map your buyers' actual journey, reading why engines answer them the way they do, and turning that into pages, entities, and citations. That's the service, and very few teams sell it done-for-you.
Discover how buyers phrase it
Sales calls, support tickets, community threads, People Also Ask, and autocomplete patterns, mined for the questions behind the keywords. The phrasing matters: engines answer 'best X for Y' and 'is X worth it' from different sources.
Cluster by intent, not string
Prompts grouped into journey stages: problem, comparison, validation, purchase. Each cluster gets an owner page or entity signal, so nothing competes with itself and nothing important goes unanswered.
Prioritize the winnable ground
Every cluster scored by commercial value against citation difficulty. Where competitors are entrenched, we route around. Where engines answer from weak sources, we strike first.
What's included
From raw conversations to a tracking set you act on.
Prompt clustering & journey mapping
Prompts grouped by intent and funnel stage, each mapped to the page or asset that should own it. Gaps become briefs; overlaps get merged.
Competitor prompt share-of-voice
Which prompts name competitors and not you, engine by engine, with the sources that put them there. Your displacement targets, ranked.
Prompt tracking set & monitoring
The final 20 to 40 prompts installed as your monthly yardstick: mention rate, citation rate, and sentiment tracked against the same set over time.
Content gap mapping
Every uncovered prompt cluster turned into a prioritized brief: the question, the evidence it needs, the format engines extract from. Feeds straight into GEO content production.
Quarterly refresh
Models retrain and buyer language drifts. The set gets re-mined and re-scored every quarter so you're never optimizing for last year's questions.
How the work runs
Four moves from anecdote to instrument.
First
Mine the language
We pull the real phrasings from your funnel and your category's public conversations. No invented personas, no guessed queries.
Cluster
Map the journey
Intent groups assembled across the funnel, so the set covers discovery through decision instead of clustering around one obvious money term.
Target
Score the ground
Value against difficulty, engine by engine. You see which clusters are winnable this quarter and which need entity work first.
Track
Install the yardstick
The tracking set goes live. Every content piece, citation, and entity fix that follows gets measured against these exact prompts.
Client Outcome
What a prompt-led plan did for a brand nobody was asking about.
From the results library: measured performance across a full engagement window.
From zero search presence to 2.74M impressions, with compliance answers ranking #1–2 against incumbents and .gov pages.
0 → 2.74M impressions in 9 months
#1–2 for state-level compliance answers
Pos. 9 average position, from nowhere
Read the full story“Nine months ago our domain was invisible. Now HR managers land on our compliance answers before the government's own pages, and they sign up. That still feels unreal.”
Straight answers
Questions we
get asked first.
No sales spin. If the honest answer is "it depends," we tell you what it depends on.
- What is prompt research?
- Prompt research is the AI-search successor to keyword research. It maps the conversational questions buyers ask engines like ChatGPT, Perplexity, and Gemini, clusters them by intent, and measures which brands those engines name in response. The output is a tracking set of 20 to 40 prompts plus a plan for winning the ones you're absent from.
- How is prompt research different from keyword research?
- Keywords are short, typed, and measured by volume. Prompts are long, conversational, and invisible to volume tools. A keyword tells you demand exists; a prompt tells you the exact question your page has to answer and the sources an engine trusts for it. You need both, but prompts are where the blind spot is.
- Where does prompt data come from?
- Three places: your own funnel (sales calls, tickets, reviews), public buyer conversations (communities, forums, People Also Ask), and direct engine testing, where we run candidate prompts and log what comes back. We use tooling where it helps, but selection and interpretation stay editorial.
- How many prompts should a brand track?
- 20 to 40. Fewer misses whole funnel stages; more produces a dashboard nobody acts on. The set should cover problem, comparison, and validation prompts in proportions that match how your category actually buys.
- Does prompt research work for niche B2B categories?
- It works best there. Niche categories have fewer sources for engines to draw on, so a well-aimed page or entity fix can capture a prompt cluster in weeks. In broad consumer categories the same move takes months and more corroboration.
Keep exploring
Ready when you are
See the questions your buyers are already asking.
Free starter prompt map: the top prompts in your category, who the engines name today, and where the open ground is.
Get your prompt map