- How is GEO different from traditional SEO?
- Traditional SEO competes for one of ten blue links. GEO competes for one of the two to seven sources a large language model cites in a synthesised answer. The overlap between Google's traditional Top 10 and what AI engines actually cite has fallen to around 38% (Ahrefs, 2026), meaning SEO rank and AI visibility are largely separate games now, requiring separate strategies.
- What does the audit actually find?
- Every audit is different, but common findings include: Performance Scores below 50/100 (median: 38), AI visibility near zero (89.8% of brands have none), ~94% of pages with meta tags that are truncated in SERPs, missing schema types that block rich result eligibility, and zero lead conversion events configured in GA4, making leads literally unmeasurable. We document all of this in a structured baseline report.
- How long until we see results?
- Technical fixes (meta, canonicals, schema) show CTR and crawl impact in 4–8 weeks. AI visibility starts moving in month 3–4 as citation signals compound. Entity work on a new brand takes longest and pays longest. Our Results page shows the real curves: a 90-day local sprint, a five-month enterprise climb, and nine-month zero-to-authority builds. KPIs are set against your baseline in month 1 and reported against it every month after.
- Do you rebuild the website?
- Only when necessary. If a site has a workable stack and real rankings, we remediate, fixing the render, schema, and meta layers without a rebuild. Build hours are redirected into the higher-leverage technical and content work. If the site has fundamental structural problems, a targeted rebuild of the critical templates is scoped and delivered in months 1–2.
- Why does off-site work matter more than on-site?
- Roughly 85% of brand mentions in AI search come from third-party domains, not your own site (AirOps, 2026). On-site optimisation removes barriers and improves extraction, but the majority of the citation game is earned on domains you don't own. Our citation engineering program (PR, digital placements, press syndication) is the core of the engagement, not a nice-to-have.
- Which AI engines do you optimise for?
- We prioritise by where your buyers actually search: ChatGPT (~900M WAU), Perplexity (highest citation density, 21.9 citations/response), and Google AI Overviews/AI Mode (tied to search intent, 1B+ monthly users). We also monitor Gemini, Claude, and Copilot depending on your audience profile. Every engagement includes a prompt tracking set of 20–40 queries.